BEAUTIFUL DATA

http://www.ppcblog.com/how-google-works/

Take a moment and think about what Google knows about you. Correspondence and contacts via email, schedule via calendar, interest via feed reader, purchases via Checkout, and most importantly your day-to-day via search. How do you feel about a single company knowing that much about you? Don’t you want to know how they use all that data and more importantly, how they protect it?

Data Privacy Day is an international celebration of the dignity of the individual expressed through personal information.  In this networked world, in which we are thoroughly digitized, with our identities, locations, actions, purchases, associations, movements, and histories stored as so many bits and bytes, we have to ask – who is collecting all of this – what are they doing with it  – with whom are they sharing it?  Most of all, individuals are asking ‘How can I protect my information from being misused?’  These are reasonable questions to ask – we should all want to know the answers.

Tools that are tracking all digital exposures (not just clicks) across the digital landscape.